August 9, 2021
10:00 am - 5:00 pm

Once you’re Insta-famous, you’re always booked! Are you ready to become an influencer of your craft? Understanding the Instagram algorithm and the importance of a digital portfolio will help skyrocket your following, as well as your clientele.

Learn how to attract the kind of work you love to do. We’re bringing you the latest tips and tricks on how to market yourself on social media. This class will help you develop the techniques behind creating images and posts that go viral. By building a digital portfolio that attracts a wide audience, you will help drive more business to your chair. All you need is an open mind and a fully charged phone for this hands-on experience. You’ll leave with the confidence in understanding Instagram and your ability to showcase your work. Get on the grid and get booking.


  • The importance of Instagram and understanding its algorithm
  • To create the perfect photo: photography, lighting, posing and editing
  • Ways to engage with your audience to gain more clientele.
  • How to develop your digital portfolio and post your work effectively


North American Artistic Director of Social Media for Aveda
Founder and Creative Director of Elevate Hair

After receiving his Bachelors Degree from the University of North Carolina at Chapel Hill in Environmental Policy, Tatum could no longer resist his calling and went to beauty school at the Aveda Institute New York to chart his own path. Upon graduation, he worked with top talent such as Frédéric Fekkai and Nick Arrojo. During his tenure with Arrojo, Tatum added Educator and Platform Artist to his resume. While in New York, Tatum also launched a successful career as a DJ. In 2014, Tatum moved to New Orleans where he now works as Creative Director of Paris Parker Salons and later founded Elevate Hair. He was recently named North American Artistic Director, Social Media for Aveda, where he educates other Aveda stylists on creating and marketing content for social media.

Aveda salon? You can register though Aveda PurePro here!